Sophia is a seasoned and passionate Creative Senior with more than 13 years’ experience in the brand and communications sector.
In 2016, she joined M&C Saatchi advertising agency as Senior Designer, working on print and digital campaigns for high-profile clients, including Coca-Cola, Amazon Prime and NatWest.
Two years later, Sophia was promoted to Design Director, overseeing all design and branding for government, NGO and charity clients. Whilst being a hands-on designer herself, Sophia was leading a team of designers, creating an inspiring and supportive environment where individuals can thrive.

In 2021, Sophia was part of the creative leadership team on Census 2021, defining look and feel, driving excellence in output and coaching designers delivering a campaign reaching 60 million people across England and Wales.

Sophia prides herself on always ensuring the highest level of creativity and client satisfaction, whilst keeping timings and budgets in check.

She works currently as Design Lead for VMLY&R on the Boots account overseeing 6 designers.

CLIENTS

NatWest, Amazon Prime, Coca-Cola, Legal+General, Dorset Cereal, Department for Work and Pension (DWP), Department of International Trade (DIT), Dr Martens, Franklin & Marshall, Ballantine’s, NATO, The Gates Foundation, L’Occitane, O2, CARE, Home Office, NHS, COP26 Glasgow Climate Conference, Rockefeller Foundation, OPEC Fund, The Global Fund, UNICEF, CENSUS 2021, BMW Mini, Boots, Boots Opticians, No7

EXPERIENCE

Current
Design Lead, Boots account
VMLY&R

2021-2020
Senior Project Designer (freelance)
Anomaly, Space

2021-2019
Design Director
M&C Saatchi World Services

2018-2016
Design Director / Senior Designer
M&C Saatchi

2015-2014
Senior Designer
Feref. Spring Studios. M&C Saatchi

2013
Senior Designer
Four Communications

2012-2009
Designer
FreshBritain

2008
Designer
Holmes Wood

EDUCATION

2007
MA Graphic Design
London College of Communication. University of the Arts

2002
MSci (Dipl.Ing.)
Architecture + Urban Planning
University of Stuttgart. Germany

2001
Erasmus exchange student program
Ecole d’Architecture de Paris-Belleville. France

ACHIEVEMENTS / QUALIFICATIONS

2021
Diversity+Inclusion Commitee member
Workplace Mental Health First Aider

2019
Creative Equals. ‘Future Leaders’
Creativepool. Judge 'Typography'
Carbon Academy. Mentor

2010

– Associate Lecturer. London College of Communication. University of the Arts

2007

Course Representative. MA Graphic Design

© 2023 Sophia. Ben Yedder        Contact / LinkedIn